A display box is a type of packaging box, that is, the products in the packaging box can be seen intuitively through the packaging. All packaging boxes that display products are called display boxes.
With the increasingly strict display rules in stores, the problem of product packaging homogeneity has become prominent, and how to make products stand out from the same category has become a strategic issue for enterprises. The display box intuitively displays the goods, meets the requirements of consumers in terms of vision, touch, smell, taste, etc., increases the user experience, improves the advertising effect, and can attract consumers' attention.
Display boxes are available in a wide range of materials. Common ones are paper, wood, and plastic. Generally, paper is used in the display of supermarkets or jewelry, wood is used in the display of high-end gifts (wine, etc.), and plastic animation products are more used (Gundam display).
Wooden display box
Wood has been used a lot in Chinese history, and the display box display stands in the business houses show the fruits of labor of the ancient people and the fine products they traded from south to north.
Paper display boxes were popular in some developed countries in Europe and the United States in the early days. Beautifully printed paper display stands are very common and are widely used in food, digital products, medicine, books, audio and video, cosmetics and other industries. Whether it is a well-known brand or an innovative small business, it will show the difference of its own products by using display boxes or display racks and printing their own special LOGO and advertising information on them. And European and American printing counterparts - many packaging companies also believe that the production of paper display boxes (paper display stands) can improve the technical level and sales capabilities of enterprises. In Europe and the United States, the paper display box (paper display stand) is a product with very high added value, which is used by many users and manufacturers.
Some brand customers in China have already used paper display boxes (racks) as regular promotional items in the system, and they have achieved good results in new product launches, holiday promotions, and daily advertising promotions. It is believed that in the future brand marketing and advertising display, paper display boxes (racks) will occupy an important seat.