(1) The display of goods must be clear at a glance
Once the customer walks or stands in front of the counter or display stand, they can form an overall feeling of the whole picture of the product, and timely and correctly understand the content related to the product, such as origin, specification, brand, price, texture, etc.
Customers generally do not buy products that are not clearly displayed, cluttered, or arranged in disorder.
(2) Commodity display should display the use function
Display is to stimulate customers' desire to buy, so product display should make customers feel the use function and effect of the product, such as hanging and unfolding clothing products or using a fixed model to display the clothes.
This has a strong attraction and inducement effect on most perceptual buyers, and it is easy to generate purchase desire quickly.
(3) Highlight key and special commodities
The presentation of key and special merchandise should be novel or eye-catching. Key products refer to the key sales products, seasonal products, seasonal products, etc. of the store in a certain period; special products refer to discounted products, preferential supply products, etc.
Stores should display special counters or special products for key sales or special products, or use store advertisements and arrow instructions to attract the attention of entering customers.
(4) Change less and move less
A commodity is frequently changed regardless of its sale to give the impression that business is booming. And less movement refers to the display position of one or a type of commodities, which should be relatively stable, so that customers can gradually get used to the fixed sales position of a certain type of commodities, giving customers a feeling of stability and convenience. If individual categories of commodities really need to change their display positions, they should be clearly marked and easy to find.
(5) Full, clean, neat and orderly
"Full, clean, neat and orderly" product display is the basis for customers to build trust and shopping confidence. Shops with half-empty shelves, cluttered environment and disorderly arrangement will not have any business.
(6) Adapt to the shopping habits of customers
The customer's browsing generally has depth and height, and the lowest placement position and highest hanging position of the product should be adapted to the customer's psychological habits. Commodities laid out from the floor to the roof, no matter how neat they are, are not satisfactory.
(7) Application of new materials and technical methods
"Love the new and hate the old" is the basic principle of consumption, and the use of the latest display technology for commodity display is also one of the important display principles.