Paper shelf (paper display shelf)-what are the functions and features
As a marketing tool, paper shelves (paper display racks) are developed with the development of POP advertising. It has the advantages of environmental protection, convenient transportation, and rapid assembly. When placed in a sales place, it can play a role in displaying goods, conveying information, and promoting sales.
The use of paper shelves (paper display racks) was popular in Europe and the United States in the early days. The beautifully printed paper shelves (paper display racks) have become very common in foreign countries and are widely used in food, daily chemicals, home appliances, electronics, clothing and other industries. Many packaging companies in Europe and the United States also believe that the production of paper shelves (paper display stands) can improve the technical level of the company and the sales capacity of the company. In Europe and America, paper shelves (paper display stands) are a very high value-added product, and are used by many users and manufacturers. However, although the use of paper shelves (paper display stands) in Europe and the United States has been very common, it is still in its infancy in China. The first paper shelves (paper display racks) were made in the mainland in about 2000. At that time, only three paper products factories in the Guangdong area, where packaging was more developed, designed and produced paper shelves (paper display racks). In recent years, it has developed rapidly, mainly in Beijing/Shanghai/Guangdong; the scope of application is also getting wider and wider.
Now some brand customers have used paper shelves (paper display racks) as regular promotional items in the system. Whether it is new product launches or holiday promotions, good results have been achieved, which can enhance the brand image in the store and create a festive atmosphere. Increasing sales is very helpful.
Features:
Compared with traditional display racks, shelves, and display racks, paper display racks, paper shelves, and paper display racks also have the following characteristics and functions:
1. The appearance of the paper display rack can be printed in color, which is an excellent advertising carrier;
2. The paper display rack is entirely (or mainly) made of printed paper and high-hardness cardboard, which is sufficient to carry promotional products and meets strict environmental protection requirements;
3. Suitable for various large-scale promotional activities, stores, shopping malls, exhibitions, etc., patterns, colors, and shapes can be freely and creatively designed, and the publicity effect is excellent;
4. Light weight, can be stacked flat, saving transportation and logistics costs, and can be used repeatedly;
5. Economical and extremely practical. After the seller has used it, it is convenient to dispose of it in the recycling department if it is improved due to factors such as product appearance patterns.
6. Different paper materials can be selected according to the requirements of customers and carrying objects, and can be combined with other materials (metal, wood, plastic, etc.) to form a mixed structure exhibition. 7. It is convenient for suppliers to ship directly to the final sales point after loading from the place of production. Packing and sales, saving the cost of repeated stacking and sub-packing.
Paper display racks, paper shelves, and paper display racks have high economic value, and have the effect of soliciting customers and promoting products for any business place. At the same time, it also has the effect of improving the product image and corporate reputation for enterprises. Paper display racks, paper shelves, and paper display racks mainly have the following functions: