POSM is short for point of sales materials. That is auxiliary sales materials, such as flags, jump cards, refrigerator stickers, floor signs, banners, posters, promotional leaflets, price tags, bottleneck labels, hanging tags, promotional souvenirs, on-site sales dispatches, free trial products,promotional cardboard shelves, stacks PDQ, promotional tables, etc. Here we introduce some normal and popular posms for your choice.
Jump card is made of card paper .It is usually designed as a curved border to avoid customer injury and is mainly used for product display and promotion. They are usually attached to shelves and bounce off when touched, increasing customer interaction and shopping pleasure. In addition, the Hopscotch card can also be used for product introduction, professional knowledge display and product features to enhance the attractiveness of the product at the point of sale.
Advertising banners (banners) belong to the scope of advertising. This kind of propaganda banner can be seen everywhere in ordinary life.
It is very popular to make banners by thermal transfer and inkjet technology, and it is easier to write or paste words directly on the banner fabric.
PDQ is an abbreviation for Walmart's rapid display of products, and is usually used as a general term for display boxes in China. All packaging boxes that play a role in displaying goods are called display boxes.
As the store display rules become more and more strict, product packaging homogeneity problem highlights, display box intuitive display goods, visual, tactile, smell, taste, etc. to meet the requirements of consumers, increase the user experience, improve the advertising effect, can let consumers pay attention to
Paper shelves (paper display shelves), as a marketing tool, are developed with POP advertising. It has the advantages of green environmental protection, convenient transportation, rapid assembly, etc., placed in the sales place, can play a role in displaying goods, conveying information, and promoting sales.