In the supermarket, we made a data survey, these numbers will show how important the POP Display is:
1. 70% of consumers go to the supermarket without a clear purpose, most of them are random buyers!
2. Usually stay for 15 minutes!
3. Stay in 1 product area for 15 seconds!
4. 75% of people are using 5 seconds to make a decision whether to buy!
5. If do not see the product they want, 40% of people would buy other brands of products
POP display means point of purchase advertising. Sometimes we can understand POP Displays as a silent salesman. POP display which is most economical promotion item makes terminal vivification.
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